Transport Media
Whether at railway stations or on buses and trains, AdVision digital comprehensively collects places of transportation and means of transportation ads. With this eye-catching means of out-of-home media, large parts of the population can be reached every day.
In 2019 alone, more than 11.6 billion passengers travelled on local and long-distance transportation. Target groups here can be addressed in manifold and creative ways – by way of exteriors such as designed vehicles and screens or by side-window posters and Haltestangenanhänger on the inside.
AdVision digital collects the various out-of-home media in the following media-specific dimensions:
- OOH analogue-digital (analysis of advertising areas analogue vs. digital)
- OOH placing periods (analysis according to decade and CLP weeks)
- OOH touchpoint
- OOH subcategory
- OOH advertising media
The following transport media advertising media in the touchpoints, railway stations, tube stations as well as on buses and trains are collected:
- City-light posters
- Huge posters
- Advertising indication signs
- Floor films
- Light and individual advertising
- Videoboards
- Screens
- Long-distance transportation
- Partial design
- Full design
- Interior advertising
- Traffic boards