Target group analysis

A target group analysis is a method of identifying potential customers or target groups and understanding their needs, interests, demographic characteristics and behaviors. Target group analyses are crucial in terms of promotional activities, as they enable companies to develop more effective marketing strategies by tailoring their messages and offers to the needs and interests of their target groups.

Components of a target group analysis:

Demographic data: Age, gender, income, education level, and marital status of the target audience can help better understand their needs and buying habits.

Psychographic data: Lifestyle, interests, values, and attitudes can help paint a more complete picture of the target audience and better understand their behaviors and choices.

Behavioral data: Information about the target audience's behavior, such as their buying habits, use of certain products or services, and their decision-making processes, can help to better understand their needs and preferences.

Market research: market research can help companies identify trends and changes in the target audience and understand which marketing channels and messages work best.

Competitive analysis: Competitive analysis can help develop an understanding of the market and target audience and highlight how the company can differentiate itself from the competition.
 

It is important to note that a target group analysis is a continuous process that must adapt to changing market conditions and customer needs. Companies should also make sure that they do not define their target groups too narrowly so as not to exclude potential customers.