Spreading Plan

A scatter plan in relation to advertising is a plan that describes the distribution of advertising on different advertising channels to reach a specific target group. A scatter plan can also be referred to as a media plan and typically includes a list of advertising channels to be used to achieve the marketing objective and the budget allocation to each channel.

Dispersion plans can include different types of advertising channels, such as print media, radio, television, online ads, social media marketing, influencer marketing, and others. The choice of advertising channels depends on various factors, such as the target market, budget, and the type of product or service being promoted.

The scatter plan helps optimize the advertising campaign by ensuring that ads are placed on the most effective channels to reach the target audience and achieve the desired result. A scatter plan can also be adjusted over time to respond to changes in the target audience or new advertising channels.

AdVision digital offers its customers the possibility to view and export distribution plans of advertising campaigns by accessing the AdZyklopädie. Thanks to the company's internal recording, TV campaigns in particular can be viewed with second-by-second accuracy. In connection with the AdVision advertising statistics, own campaigns and those of competitors can be analyzed for optimal competitive monitoring.