Programmatic Advertising

Programmatic advertising refers to the automated process of buying and selling advertising inventory in real time through a programmatic platform. It is a subset of digital marketing that relies on data and technology to deliver targeted ads.

In programmatic advertising, advertisers and agencies can buy and serve digital ad inventory in real time based on audience data and criteria such as location, device type, behaviors, and interests. This means ads are automatically served to the right people at the right time, without the need for manual intervention.

Programmatic Advertising can be used in a variety of mediums, including display advertising (banner ads), video advertising, mobile advertising, and social media advertising. In addition, Programmatic Advertising is also becoming increasingly popular for audio-based advertising, such as streaming audio platforms or podcasts.