Non-customer analysis/negative customer analysis
As a marketer of media, non-customer analysis refers to the study of potential advertisers who have not yet booked advertising space or services for their advertising campaigns with a media company. This analysis aims to gain a better understanding of the needs, preferences and behavioural patterns of these potential customers who have not yet entered into a business relationship with the media company.
The non-customer analysis plays an essential role in the development of a successful marketing strategy. By investigating the reasons why these potential customers have not yet taken up advertising space or services, possible hurdles and challenges that need to be overcome can be identified.
Various research methods and data sources are used in non-customer analysis. These include, for example, surveys, market research, customer surveys and competitive analysis. By carefully evaluating this information, valuable insights can be gained that make it possible to develop targeted marketing campaigns and customised offers for potential non-customers.
The main objective of non-customer analysis for media marketers is to identify the potential for new business relationships and partnerships to drive business growth. By better understanding the needs and preferences of non-customers, marketers can better tailor and target their advertising offers to build long-term and profitable relationships.
Overall, non-customer analysis helps to optimise the success of a media marketing strategy, strengthen the market position and position the media company as an attractive partner for potential advertising customers. Through targeted measures, new customers can be acquired, and long-term cooperations can be established, which can ultimately lead to a sustainable increase in turnover and company growth.
By covering the entire German advertising market, AdVision digital is happy to support you in identifying non-customers. Use our predefined competitive environments or create a customer-specific competitive environment to overview the full potential of your competition and increase sales.