Media agency

A media agency is an agency that specialises in planning, buying and managing advertising space and time in various media. This can include, for example, television, radio, print, online, out-of-home or social media.

The main task of a media agency is to understand the client's marketing objectives and then identify the most appropriate media channels and advertising formats to achieve these objectives. In doing so, the agency considers factors such as target audience, budget, geographic reach, timing and effectiveness.

Once the media channels and advertising formats have been selected, the media agency handles the purchase of the advertising space and time and ensures that the advertising is aired or published on time and in the right format. The agency also monitors the performance of the advertising and adjusts it if necessary to ensure that it achieves the desired effect.

Overall, a media agency supports companies in implementing their marketing strategy by helping them to reach their target groups effectively and to make the best use of their marketing budgets.

With the recorded advertising data and campaign motifs, AdVision digital offers media agencies suitable tools for data-based decisions in media planning. With the help of the advertising statistics, the media shares of companies can be viewed, and individual competitive environments can be analysed, so that strategies can be developed that are oriented towards the competition or consciously set apart from it.