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Marketing Dashboard

A marketing dashboard in Microsoft Power BI is a powerful application that enables marketers to gain comprehensive insights into their marketing activities. Power BI is a business intelligence platform that can aggregate and analyse data from various sources and visualise it in meaningful dashboards. Here are some key elements and benefits of marketing dashboards in Microsoft Power BI:

  • Data integration: Power BI enables seamless integration of data from various marketing sources such as Google Analytics, social media platforms, CRM systems and more. This integration gives marketers a comprehensive overview of all their activities.
     
  • Interactive visualisations: Power BI offers a wide range of interactive visualisation tools such as charts, maps and tables. These enable marketing teams to recognise complex data patterns and create easy-to-understand reports.
     
  • Real-time data refresh: Dashboards in Power BI can be updated in real time, allowing marketers to access up-to-date information and respond quickly to changes in the market landscape.
     

  • Customisable reports: Power BI allows customisation of reports and dashboards according to the specific requirements of the marketing team. Users can add custom KPIs and metrics to ensure reports meet individual needs.
     

  • Automated alerts and notifications: Using Power BI, marketers can set up custom alerts and notifications to be notified immediately of important events or performance fluctuations.
     

The use of marketing dashboards in Microsoft Power BI enables data-driven decision making, improves the efficiency of the marketing team and helps optimise the overall performance of marketing activities. The combination of powerful visualisation capabilities and comprehensive data integration makes Microsoft Power BI a valuable tool for analysing and optimising marketing strategies.

The creation of customised dashboards in Power BI is a service provided by AdVision digital. The dashboards are linked to our advertising database and provide our customers with a daily updated insight into the German advertising market. In addition to the analysis function, the dashboards can also be used as a reporting tool. Click here for more information.

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