Image advertising

An image advertisement (also called an image campaign) is an advertising campaign that aims to improve the image of a brand, company or organisation. The aim of an image advertisement is to positively influence the reputation and perception of the target group by conveying a certain image or message.

Image advertisements are often carried out when a company or brand wants to improve its image, for example due to negative press or a decline in sales. Emotionally appealing images and slogans are often used to create positive associations with the brand and strengthen the trust of the target group.

Image advertising can take various formats, such as print ads, TV spots, online campaigns or social media campaigns. The choice of format depends on the target group and the objectives of the campaign.