Digital market monitoring
Digital market intelligence in relation to promotional activities refers to the monitoring and analysis of online marketing activities and trends to gain valuable insights that can help shape and target promotional activities.
Digital market monitoring typically involves tracking data and statistics generated by various digital channels such as social media, search engines and other websites. Examples of data that can be monitored by companies and marketers include:
- Search volume for specific keywords or phrases
- Click-through rate (CTR) of ads
- Impressions and reach of ads
- Website visitor behaviour, such as dwell time and bounce rate
- Interactions on social media, such as likes, comments and shares
By monitoring and analysing this data, companies and marketers can gain insights into the behaviour and interests of their target audience to more effectively target advertising efforts and make them more successful. Digital market monitoring can also help to identify trends at an early stage and react quickly to changes in the market.
In cooperation with our partner zulu5, AdVision digital offers detailed information for digital market monitoring. Zulu5 scans all relevant websites and social media activities with the help of a web crawler, allowing digital advertising measures to be recorded, categorised and monetised. The digital data is available in the AdVision advertising statistics, offering our customers an optimal solution for cross-media advertising analyses.