Data-driven competitive intelligence

Data-driven competitive intelligence in the area of promotional activities refers to the systematic collection, analysis and use of data on your competitors' promotional activities in order to gain insights and knowledge that will help you optimise your own promotional strategy and achieve competitive advantages.

This can be done using various data sources, such as:

• Data on competitor advertising spend and activity.
   
• Data on the performance of the advertising measures (e.g. click rates, conversions, reach, engagement)
   
• Data on target group approach and interests
   

This data can be analysed using various analytics methods such as web analytics tools, social media analytics tools, market analytics tools and other data-driven technologies. In this way, you can better understand your competitors, identify their strengths and weaknesses and adjust your own advertising strategy accordingly to better position yourself against your competitors.