Clone of Clone of Share of Voice

An advertising performance review is a process of measuring and evaluating the effectiveness of an advertising campaign. The aim is to determine whether the advertising is having the desired effect on the target group and whether the budget is being used effectively. An effective advertising success control helps companies to improve the effectiveness of their advertising measures and to better plan future campaigns.

Methods of advertising success control:

There are several methods for designing an advertising success control. Some of the most common are:

Surveys: This involves asking the opinion of the target audience about a product or service. A survey is often conducted before and after an advertising campaign to determine the impact of the advertising on the buying behavior of the target group.

Sales analysis: This involves comparing sales before and after an advertising campaign to determine the impact of advertising on sales figures.

Online tracking: This involves tracking the online behavior of potential customers to measure the success of an advertising campaign. This often involves measuring the number of website visits or clicks on advertising banners.

Brand awareness studies: These measure how well known a brand is and how awareness has changed after an advertising campaign.

As a rule, companies should define the goals of the advertising campaign in advance and design the advertising success control accordingly in order to achieve the desired results.  The results should then be evaluated regularly to assess the effectiveness of the campaign and adjust it if necessary.