AGMA (Working Group for Media Analysis)

AGMA (Arbeitsgemeinschaft Media-Analyse e.V.) is an independent organisation that aims to collect and publish data and information on the use of media in Germany. To this end, AGMA regularly conducts studies and surveys to provide a comprehensive and reliable measurement of media use.

AGMA's most important tasks are the development and administration of methods for measuring media use and the implementation of market research and analysis projects. The results of the studies are used by media companies, advertising agencies and other companies to optimise their marketing and advertising strategies.

Another goal of AGMA is to promote transparency and comparability in the media industry. Through the development of uniform standards and methods, the comparability of data and results is to be ensured.

AGMA is an association of media companies and agencies that voluntarily choose to participate in the organisation. The members have a common interest in the development and use of reliable data and information on media use in Germany.