Advertising Expenses

Advertising expenses are expenses incurred by a business or organization to advertise its products or services. These expenses can be varied and typically include costs for advertisements, billboards, flyers, television and radio commercials, social media and online advertising, and sponsorships.

There are several types of advertising expenses that can vary in their targeting, reach, and audience:

Above-the-line advertising: this type of advertising is usually broad-based and targets a large audience. It includes classic forms of advertising such as TV, radio and newspaper ads.

Below-the-line advertising: This involves advertising measures that are more targeted and specific to a target group, such as direct mailing campaigns or promotions at the point of sale.

Online advertising: This includes advertising that is placed online, such as banner advertising, social media marketing, or search engine marketing.

Event and sponsorship advertising: This type of advertising includes sponsoring events or organizing your own events to promote the company or product.

For the analysis of advertising expenditures, AdVision digital offers suitable tools with the advertising database stored in Olap-Cube or PowerBI. Here, advertising spendings can be viewed according to industries, competitors, marketers, media types and many other data fields. Our customers keep a constant eye on the market thanks to the data collected.