Overview - Services for publishing houses and media companies
|
Advantages for publishing houses, media companies and TV channels
It is very important for advertisers to systematically monitor competitors and their ads in TV, online and print media. Constant analysis of your competitors and their placed ad volume in competing titles and on TV channels helps you define your own market position more clearly and be more successful in marketing your products.
Publishing houses, media companies and TV channels receive the following information in competitor monitoring:
 |
Number of ad motifs in competing titles |
|
Information on new advertising campaigns placed in competing titles, but not your own |
|
Comparing placement claims and actual booking volume |
|
Comparing placements and booking behavior |
|
Monitoring booking and schedules (alarm function) |
|
Information on who advertises, how it is done, where and to what extent (money, expenditure, frequency, motifs) |
|
Information on B2B communication and top channels |
|
Information on ads at a B2C level (subscribers or audience) |
Ad information can be linked to data from sales and marketing and processed to meet marketing requirements. Managers and department heads can deduce key figures that are relevant for advertising sales or internal and external services.
AdVision digital develops individual concepts for the comprehensive monitoring of competitors with publishing houses, media companies and TV channels. Interdisciplinary measures are taken into consideration in the process.
AdVision digital offers the following services to publishing houses:
|
Consultations on strategic assembling of ad data for sales |
|
Workshop aimed at identifying requirements |
|
Creating concepts for data collection taking sales data into consideration |
|
Individual media monitoring of your own titles as well those of your competing publishing houses or of your competing media companies' TV channels |
|
Web-based ad sales control |
|
Daily/weekly notifications via e-mail |
|
Additional data processing according to our clients' requirements |
If you are interested in individual monitoring of your main competitors' ad data and their advertising media, contact our advisers. We will assist you in developing a sales approach that you can integrate into your company's strategic orientation quickly and efficiently.
|