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AdSpect - Ad motifs

Targeted search for ad motifs with specific guidelines

AdVision digital uses a strategy that covers all sectors and products when capturing ads. We gather both general and media-specific data for every collected ad.

The functions assembled in AdSpect enable you to launch targeted searches for certain advertising


The product code informs you of the advertising company, the brand that can be associated with the product and the advertised product as well as the sector segment and the product group.


The design code contains important textual requirements and completes the hard facts of campaign motifs with useful details. Overall, the design code includes 14 categories, about 100 subcategories and around 700 detail codes. The design codes enable you to make enhanced and very specific selections. You can, for instance, select all ad motifs that contain the product code "automobile/cars - car/automobile - new car" and the design code "transport - automobiles in action - in a line" . Apart from that, you can, for instance, sort all ad motifs from the cosmetics sector that won an Effie award in gold, silver or bronze.


Further information is assigned to a selection of collected motifs. The creativity agency and the media agency responsible for placing the ads are included in this information. For TV commercials, we collect storyboard, film production and eight other relevant credits.

Headlines und Claims

A great number of relevant print motifs are collected together with the headline and claim. A special search allows you to launch a targeted search for headlines and claims. This tool can also be used for avoiding rip-off ads.