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Historical Advertising in the GWA-AdZyklopaedie

Historical print ads

AdHistory, the historical ad archive of the GWA-AdZyklopaedie, contains more than two million ads from the last 50 years. There are ad motifs from over twelve countries available. Clients can launch targeted searches for historical ads and find the material they are looking for without any effort. The archive helps revive the flair of past eras as well as understand the evolution of tendencies in advertising through concrete examples .

Print ads are sorted in AdHistory according to the following factors:

AdVision digital GmbH - Company  Company
AdVision digital GmbH - Brand   Brand
AdVision digital GmbH - Product  Product
AdVision digital GmbH - Ad size  Ad size
AdVision digital GmbH - Edition  Edition
AdVision digital GmbH - Color   Color

Historical TV commercials

AdHistory is digitally completed through the historical TV ad archive. This historical database is based on the Cut & Copy Archive that contains more than 100,000 TV ads that have been systematically collected since 1960. This allows you to research TV campaigns from past decades without major effort.

You can search TV History according to the following criteria:

AdVision digital GmbH - Company  Company
AdVision digital GmbH - Brand  Brand
AdVision digital GmbH - Product  Product
AdVision digital GmbH - Spot length  Spot length
AdVision digital GmbH - Recording date and channel  Recording date and channel
AdVision digital GmbH - Storytext  Storytext

You would like to know more about a certain company's brand history? You are looking for old TV commercials back then when Twix was still Raider? We will be pleased to help you with your individual search. Feel free to contact us and talk to our advisers.


Among others, the following media productions are supported with material from AdHistory:

50 Jahre Werbung im Stern

Buch_50_Jahre_Werbung_im_Stern_AdFinder"50 Jahre Werbung im Stern" Sonderausgabe des Stern. Sampler über Sternstunden der Werbung aus den Jahren 1948 bis 1998. Zahlreiche (u.a. farbige) Abbildungen auf 210 S., die wie eine Zeitreise durch die Werbegeschichte anmuten.

Best of Print

"Best of Print" Herausgegeben vom Verband deutscher Zeitschriftenverleger (VDZ); mit einem Vorwort von GWA-Präsident  Lothar S. Leonhard, 1999, 384 Seiten im DIN A 4-Format