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Data collection systematics slogans

Gathering ad motifs with slogans

A good slogan makes an ad more memorable and supports the positive image of a product, a brand or a company. This is not the only reason for carrying out a thorough investigation: it not only gives creative input, but also helps avoid rip-off ads.

The GWA-AdZyklopaedie offers a great number of slogans and headlines from print ads that can be easily searched for by using the full-text search. These details complete the so-called credits that refer to further content and the production.

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