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Collection and analysis of editorial mentions

Collection and analysis of editorial mentions

At the customer’s request, AdVision will collect editorial mentions for selected national and international titles in the area of general and trade magazines.

AdVision digital GmbH - Current magazines and journals  Current magazines and journals 
AdVision digital GmbH - Women’s magazines  Women’s magazines
AdVision digital GmbH - Parents‘, youth and children’s magazines  Parents‘, youth and children’s magazines
AdVision digital GmbH - Lifestyle journals  Lifestyle journals

AdVision digital registers all data relevant for a collection in the area of editorial mentions:  

AdVision digital GmbH - Publisher by whom the editorial mention was inserted  Publisher by whom the editorial mention was inserted 
AdVision digital GmbH - Title in which the editorial mention was inserted  Title in which the editorial mention was inserted
AdVision digital GmbH - Issue of the title in which the editorial mention was inserted  Issue of the title in which the editorial mention was inserted
AdVision digital GmbH - Indication of the page on which the editorial mention appeared  Indication of the page on which the editorial mention appeared
AdVision digital GmbH - Information about format and size of the editorial mention  Information about format and size of the editorial mention
AdVision digital GmbH - Information about the tonality of the editorial mention (positive/neutral/negative)  Information about the tonality of the editorial mention (positive/neutral/negative)
AdVision digital GmbH - Amount of the total gross spendings for this editorial mention  Amount of the total gross spendings for this editorial mention

Moreover, the editorial mentions are linked directly to the booking of advertisements in the title made by the respective advertising companies in order to reveal direct correlations between the booking of advertisements and the editorial mention.

We will also be happy to provide you with a digital recording of your editorial mention for your own titles.