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AdVision Services for our agency clients

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AdVision Services for our agency clients

Advantages for Advertising Agencies

More than 200 agencies are already using the GWA-AdZyklopaedie. It is an easy and rapid way of keeping up with developments in the advertising sector and of gathering information on the following aspects:

AdVision digital GmbH - Marketing strategies of competing agencies  Marketing strategies of competing agencies
AdVision digital GmbH - Creativity of the competing agencies concerning campaign motifs  Creativity of the competing agencies concerning campaign motifs
AdVision digital GmbH - Advertising history of companies  Advertising history of companies
AdVision digital GmbH - Evolution of individual markets and segments  Evolution of individual markets and segments
AdVision digital GmbH - Where and to what extent ads have been placed  Where and to what extent ads have been placed
AdVision digital GmbH - Your competitors' budget  Your competitors' budget
AdVision digital GmbH -Daily news updates on ad motifs  Daily news updates on ad motifs

Example of daily updated motif collecting:

An ad that aired on TV for the first time on Sunday evening is available in the GWA-AdZyklopaedie by on Monday morning. An ad that aired on TV for the first time on Sunday evening is available in the GWA-AdZyklopaedie by on Monday morning design codes and additional credits such as director, producing company or cameraman. Design codes enable you to select motifs according to different motif attributes. There are more than 1,000 different design codes.

The design codes enable you to receive an overview of all collected ad motifs with ADC awards (graded in gold, silver and bronze). This also applies for Cannes Lions, Clio Award, Effie and Klappe. AdVision digital meets very special requirements of verbal speech and imagery in searching advertising media.

AdVision digital offers the following services to agency clients:

AdVision digital GmbH - Consulting on strategic assembling of advertising data Consulting on strategic assembling of advertising data
AdVision digital GmbH - Developing assembling concepts Developing assembling concepts
AdVision digital GmbH - Account for the GWA-AdZyklopaedie Account for the GWA-AdZyklopaedie
AdVision digital GmbH - Providing complex selections in the client's account Providing complex selections in the client's account
AdVision digital GmbH - Providing daily/weekly mail notifications on advertising activities of advertising companies Providing daily/weekly mail notifications on advertising activities of advertising companies
AdVision digital GmbH - Monitoring special national and international print titles and TV channels (national/international)  Monitoring special national and international print titles and TV channels (national/international)
AdVision digital GmbH - Ad placement control: TV emission control, Print ad placement control Ad placement control: TV emission control, Print ad placement control 
AdVision digital GmbH - Historical archives: TV History and AdHistory Historical archives: TV History and AdHistory
AdVision digital GmbH - Personalized ad archive Personalized ad archive

If you are interested in our data collection systematics with product and design codes, please contact us and talk to our experts in this area. We are very willing to send you a PDF file with all codes.