AdVision - Our company: History and development

AdVision digital GmbH was founded in 1998. The GWA-AdZyklopaedie, which was developed a bit later in collaboration with the chair of Gesamtverband der Kommunikationsagenturen GWA e.V (Global association of communication agencies), is at the heart of our work.

Our collaboration aimed at developing a professional, web-based application that enables a rapid, individual and quantitative monitoring of media. The requirements needed to be met were determined together with the leading figures of the GWA agencies. It was a matter of developing an application that would meet the GWA members' needs. Shortly after coming up with this idea, we conceived and realized the GWA-AdZyklopaedie by AdVision.

Ever since, the GWA-AdZyklopaedie has been delivering a great number of relevant ad information. Communication in magazines, daily newspapers, on TV, in cinemas as well as in out-of-home and on the Internet are being monitored, updated daily and archived.

This provides a basis for our AdVision digital experts to individually analyze market segments or competitors, after previously defining the respective requirements with our clients. The results of this data collection let you see specific sector key figures that are processed for our clients to meet their marketing departments' requirements.

Until 2005, the GWA-AdZyklopaedie was exclusively reserved to GWA members. Since then we have altered our services so that advertising companies and non-GWA members can also benefit from the applicatio.

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